The average post-purchase review request email gets a 20–25% open rate. The best ones hit 45%+. The difference is almost never design — it's timing, subject line, and friction in the form itself.
Timing: the 5–10 day window
Send too early and the customer hasn't used the product yet. Send too late and the purchase is a distant memory. For most physical products, 5–7 days after confirmed delivery is the sweet spot. For consumables or supplements, 10–14 days allows enough usage to form a real opinion.
Revova default
The default delay in Revova is 7 days post-fulfillment. You can configure this per store between 3 and 14 days.
Subject lines that work
The subject lines that consistently outperform are direct and personal, not clever. 'How is your [Product Name] working for you?' typically beats 'We'd love your feedback 🌟' in both opens and clicks.
- ✓Use the product name, not just 'your recent order'
- ✓Skip emojis — they don't improve open rates for review requests
- ✓Avoid 'quick survey' — it undersells the value of their opinion
- ✓Keep it under 50 characters for full mobile display
One link, one form
The email should contain exactly one call to action: a link directly to the review form for the product they purchased. Every additional link, social icon, or navigation option reduces your review submission rate. The customer should be able to tap the email and land directly on the form — no searching, no logging in.
Measuring what matters
Open rate tells you if your subject line works. Click rate tells you if your email body works. Submission rate tells you if your form works. Track all three and optimise from the bottom up — a high open rate with low submissions means the form is the problem, not the email.