The default three-field review form — star rating, title, text — was designed for stores that sold one thing to one kind of customer. If your catalogue has any real breadth, a single default form is leaving valuable product intelligence on the table. Revova lets you build custom forms with nine distinct field types, each suited to different kinds of questions.
The locked foundation: Star Rating
Every form starts with a Star Rating field at position zero. It cannot be removed or reordered. Everything else you add is layered on top of it. This isn't a limitation — it ensures your review data always has a consistent numeric baseline for sorting, filtering, and analytics.
The nine field types and when to use them
- ✓Attribute Rating — a 1–5 star sub-rating for specific product dimensions like Fit, Quality, or Value. Use this when the aggregate star rating isn't granular enough and you want to surface attribute averages in your analytics.
- ✓Single Select — the customer picks one option from a list. Best for characteristics that don't stack: skin type, hair type, age range, or experience level.
- ✓Multi Select — the customer can choose multiple options. Use for concern checklists, use-case tags, or anywhere the answer is genuinely 'select all that apply'.
- ✓Scale — a configurable numeric range (for example 1–10) with labelled endpoints. Classic use case is NPS or effort-score questions.
- ✓Short Text — a single-line input. Good for brief factual answers: product nickname, shade worn, or build details.
- ✓Long Text — a multiline textarea. Use this for your main review body if you want to set a minimum word count.
- ✓Boolean — a simple Yes / No toggle. 'Would you recommend this product?' is the textbook example.
- ✓Media Upload — photos and optionally videos, up to five files. Configurable max file size. Enables UGC without a separate submission flow.
- ✓Verified Only — a wrapper that hides any enclosed fields from unverified buyers. Use it to gate your most specific product questions for customers who actually purchased.
Form recipes for common product categories
For skincare, a strong form combines Attribute Ratings for Texture, Absorption, and Scent; a Single Select for Skin Type; a Boolean for 'Would you repurchase?'; and a Media Upload. For apparel, lead with Attribute Ratings for Fit and Quality, add a Single Select for body type or usual size, and use a Short Text field asking what size was ordered. For supplements, ask about Taste and Mixability as Attribute Ratings, add a Multi Select for goals (energy, recovery, focus), and a Scale for a 1–10 results rating.
Once a form has received its first submission, field types cannot be changed and fields cannot be deleted — only labels and configuration can be updated. This protects the integrity of your historical data.
One thing to do after saving
A custom form that isn't assigned to any products does nothing. After you save, head immediately to Forms → Assignments and create a rule linking the form to the right product tags or types. The forms guide and the assignment rules guide together complete the picture.